Campaign details
Brand: Yas Theme ParksBrand owner: Farah ExperiencesAgency: Momentum Abu DhabiMarket: United Arab EmiratesIndustries: Museums, attractions, librariesMedia channels: Cinema, Email marketing, Events & experiential, Online video, Outdoor, out-of-home, Programmatic display, Radio & audio, Social media, Sponsorship - mediaBudget: 1 - 3 million
Executive summary
Abu Dhabi resort attraction Yas Island has strong awareness in the region, but what people do in the summer months is entrenched in deeply ingrained habits and Yas Island was not a habit. Residents were defaulting to the same old stuff. They...