- It looks at five long term societal trends that are changing how we live our lives, shorter-term patterns and innovations that we will see in the media landscape in 2021 and the intersections between the trends.
- Fear of Missing Out has been replaced for many by Fear of Going Out – instead, people are living much more remote lives, working and socialising virtually – so brands are encouraged to create a contactless path to purchase.
- There is now a greater role for location-based marketing, with more segmentation, and more need to understand consumers’ motivations....
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We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.
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