The science of influencer and its impact on influencer measurement

Reveals the insights from a study about if influencer marketing (when done right) evokes intense emotions and creates lasting memories.

Measurement in the Influencer Industry

Over the last 4 years, influencer marketing has grown from punk upstart to serious contender, predicted to be worth $15bn by 2022. In a world where anyone can claim the title 'influencer,' the space is often mali

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands