Welcome to the fifth year of the WARC Media Awards, a comprehensive global awards scheme to reward comms planning which has made a positive impact on business results. The competition will examine the insight, strategy and analytics that power effective media investment.

The Awards are discipline-neutral and channel-agnostic. We encourage a broad spectrum of entries from media agencies, creative agencies, media owners, digital agencies and data specialists from all over the world. Entry is completely free and you can enter as many times as you like, using the entry form. You do not need to be a WARC subscriber to enter.

To enter, submit your case study in just one category before 23 September 2020. Across all categories – Effective Channel Integration, Effective Use of Tech, Effective Use of Partnerships and Sponsorships and Effective Use of Data – judges will look for the thinking behind a strategy, the measurement approach brands and agencies have put in place, and evidence that the comms strategy delivered against the client’s objectives.

Each category will have a Gold/Silver/Bronze award system. There is a $10,000 prize fund in each category for the best overall entries. The best overall paper will win the $7,000 Grand Prix, plus winners of the three Special Awards in each category will win $1,000 each.

For inspiration, and to learn more about last year’s winners, please read WARC’s 2020 Media Strategy Report.


There are four categories and each one has its own judging panel and set of Special Awards. As part of the judging process, judges will be asked to nominate entries they think deserve to be considered for the Special Awards. The categories are:

Effective Channel Integration
How sophisticated communications architecture helped boost campaign effectiveness.

Effective Use of Partnerships & Sponsorships
How collaborations with third parties, including native advertising and sponsorships, have helped brands meet business goals.

Effective Use of Tech
Communications that have effectively used or combined emerging platforms or technology in the media mix. How did using a particular tech contribute to the overall business success of a broader campaign?

Best Use of Data
Recognising the role of data in an effective communications strategy.

It is a pleasure to be working with the WARC Media Awards in their fifth year, and an honour to recognise and celebrate industry best practices showcasing how powerful channel strategies can drive effectiveness in today’s volatile and complex competitive landscape.

Vasileios Kourakis • Global Director Marketing ROI Consumer Products Division at L’Oréal, Chair of the judging panel for Effective Channel Integration, WARC Media Awards 2020.


Lucy Aitken

Lucy Aitken, Managing Editor – Case Studies
+44 (0) 20 7467 8154

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