MIXX Awards Europe
Honouring the best digital advertising campaigns in Europe
About the Awards
The MIXX Awards Europe are run by IAB Europe and they recognise and celebrate the year’s best digital advertising campaigns from across the region.
The most recent MIXX Awards were announced in May 2019 and all the winning cases studies are available to read here on WARC.
Brand Special Olympics Belgium
Agency LDV United
Advertiser Special Olympics Belgium
Special Olympics Belgium encouraged major brands to sponsor its Olympics in Belgium by launching personalised direct mail, out of home and an emotional online video.
The brand launched a fully-integrated B2B campaign that targeted major brands to encourage them to support Belgium's top athletes on social media.
The campaign garnered 16 million views and convinced 10 of Belgium's major brands to start a new partnership with Special Olympics.
Agency Havas Denmark
Aldi developed geo-targeted digital flyers that targeted shoppers based on their location, reducing spend without affecting the brand's sales in Denmark.
Agency OMD Turkey
Doritos created an interactive video experience for mobile that allowed consumers in Turkey to experience its new Cool & Hot Doritos.
Agencies DDB / Mindshare
Lipton increased brand image scores in Turkey by silencing screens during prime time to encourage people to have face-to-face conversations over a cup of tea.
Axe fought against gender stereotyping in Turkey by launching a TV ad during a popular series that allowed viewers to decide what happened next.
Vodafone partnered with Turkish newspaper Hurriyet to create a red button on its website which highlighted phrases or sentences that strengthen negative gender stereotypes.
Brand Akbank Jazz Festival
Advertiser Sabancı Group
Agencies Wavemaker / Starcom Turkey
Brand Media Markt
Agencies Wavemaker Hungary / Umbrella Kreatív Műhel
Brand Croatia Osiguranje Insurance Company
Agency Bruketa & Zinic & Grey
Advertiser Croatia Osiguranje Insurance Company
Agency Johannes Leonardo New York
Brand National Safety Council
Agencies Mindshare / C-section
Advertiser National Safety Council
Agencies Mindshare Poland / DDB & Tribal
Agency Initiative Media Russia
Brand The Child and Family Agency
Agency LDV United
Advertiser The Child and Family Agency
Agencies Mindshare Turkey / Bond Digital
Agency Arena Media
Advertiser Bayer Animal Health
Agency Mindshare Turkey
Advertiser Procter & Gamble (P&G)
Agencies Mindshare Poland / GONG