Effective packaging
This article is part of a series of articles from the WARC Guide to effective packaging. Read more.
Definitions
Neuromarketing – The application of neuropsychology to marketing research.
Electroencephalography (EEG) – An electrophysiological monitoring method to record electrical activity of the brain.
Eye-tracking – The recording and study of the movements of the eyes in response to visual stimuli.
Implicit Association Test – A research technique to measure the strength of subconscious association between concepts and attributes.
Visual saliency testing – An AI-powered predictor of bottom-up visual attention.
Most product purchase decisions are...