How to use neuroscience to improve your advertising

This paper addresses the implications of this changing research landscape and, in particular, how neuroscience principles can help marketers and advertisers to:.

Jump to: Definitions | Where to start | Essentials | Implications | Further reading

As advertisers and agencies pursue greater efficiency and effectiveness across the marketing mix, there is an increasing focus on performance and accountability. One of the consequences is the emergence of new means of assessment and measurement, and