US retail giant Walmart and TikTok, the video-sharing platform that is hugely popular among young consumers, are joining forces to test a feature that will enable TikTok users to shop for Walmart fashion items without having to leave the app.
Rationale
For Walmart, there is the potential to attract younger consumers through video, particularly live-streamed video, while TikTok stands to gain from developing a new outlet for its “shoppable product”, TechCrunch reported.
How does it work?
The two companies were due to host a special event, called ‘Holiday Shop-Along Spectacular’, last Friday evening with ten TikTok creators, including leading influencer Michael Le, showcasing their favourite Walmart fashion finds in their own unique ways.
Then, as fashion items are shown on screen, viewers could either use pop-up pins to add them to their cart before moving on to a mobile checkout or tap a shopping cart pin at the end of the event and select the items they would like to buy.
Key quotes
“We’re moving faster than ever to find new and improved ways to better serve our customers and meet them where they are” – William White, US CMO, Walmart.
“We’re thrilled to see Walmart embrace the creativity of TikTok and this first-of-a-kind experience to meaningfully engage with their community” – Blake Chandlee, VP of global business solutions at TikTok.
Sourced from TechCrunch
