This infographic explores how marketers are beginning to explore Generative AI, including their attitudes toward it, current uses for brands, and how it will affect marketing jobs going forward.
This article is part of the October 2023 Spotlight US series, ‘Working with Generative AI in America’. Read more
Read more in this Spotlight series
Spotlight US: How US marketers are starting to use Gen AI
Ann Marie Kerwin
WARC
Q&A: A marketer’s view of how to work with Generative AI tools
Imteaz Ahamed
Reckitt
US Gen Zers and AI: What brands need to consider
Susan Vugts and Irene Schrader
SuperHeroes
Generative AI in marketing: How agencies can embrace an ethical future
Ivan Perez-Armendariz
Deutsch LA
Generative AI foundations require care with marketing data – and that requires human attention
Alexis Zamkow
IBM Consulting
Mediocre work from Generative AI may replace your job, but only humans can deliver deeper insights
Stephen Lampert
Accenture Song
Ready for Launch: How Gen AI is already transforming marketing
Jeff Katzin, Laura Beaudin and Max Waldron
Bain & Company
Setting rules of engagement for marketers and agencies using Generative AI
Joanne Davis
Joanne Davis Consulting
