SABRE Awards EMEA In2 Innovation

Benchmarking the best PR work from across the globe.

2024 winners

Logan opens the markets
Brand
NOW
Agency
Hope & Glory London
Country
United Kingdom
Northern showdown
Brand
Riot Games
Agency
PR-operatorene Oslo / PR-operatørene AS
Country
Norway
The good store
Brand
TECOM Group and Emirates Red Crescent
Agency
In-house
Country
United Arab Emirates
Re-opening 363 Oxford Street
Brand
HMV
Agency
Hope & Glory London
Country
United Kingdom
Forbes cover painted by ABB robot
Brand
ABB
Agency
Marketup Prague
Country
Czech Republic
Word of the year – rizz
Brand
Oxford University Press
Agency
The Romans London
Country
United Kingdom
The climate emergency is a humanitarian emergency
Brand
UNHCR
Agency
INC Rome
Country
Italy
Romania unfolds
Brand
Veolia Romania
Agency
Porter Novelli Bucharest
Country
Romania
24 hours at the airport series
Brand
Budapest Airport
Agency
Lounge Group Budapest
Country
Hungary
Fly to work!
Brand
Budapest Airport
Agency
Media Factory Budapest / Lounge Group Budapest
Country
Hungary
Nivea's skin out loud – celebrating (skin) diversity
Brand
Beiersdorf AG
Agency
Publicis One Touch Hamburg / MSL Berlin
Country
Global
Awkward airport habits – when a TikTok trend becomes a campaign
Brand
Fraport
Agency
wrage/antwort Frankfurt / MSL Berlin / House of Yas Koln
Country
Germany
#yellowunited – employee advocacy putting the social back into social media
Brand
DHL Group
Agency
Segmenta Futurista Hanover
Country
Germany
Love or Hate, the unborn baby edition
Brand
Marmite
Agency
W Communications London / adam&eveDDB London
Country
United Kingdom
New website
Brand
AVE CZ
Agency
Ewing Prague
Country
Czech Republic
Rewilding mode
Brand
Husqvarna
Agency
Prime Weber Shandwick Stockholm
Country
Sweden
Bravo magazine
Brand
Netflix
Agency
MSL Warsaw
Country
Poland
Sustainability report 2022
Brand
NRC Group
Agency
TRY Rad Oslo / Position Green Malmo / Netlife Bergen
Country
Finland / Norway / Sweden
Map1mp1 – the Makazole Mapimpi story
Brand
Ryobi
Agency
Retroviral Johannesburg / 10th Street Johannesburg
Country
South Africa
A private message
Brand
WhatsApp
Agency
Edelman Mumbai
Country
India / United Kingdom
The pride side
Brand
Mastercard
Agency
Table for Ten Amsterdam / Omnicom PR Group Amsterdam / Big Group Amsterdam
Country
Netherlands
Dream makers
Brand
BSH Hausgeräte GmbH
Agency
MSL Berlin
Country
Germany
True value
Brand
Payments Europe
Agency
FTI Consulting London
Country
Europe
#IgualesyÚnicas
Brand
Pernod Ricard
Agency
Apple Tree Barcelona
Country
Spain
Energy crisis as a business and reputational threat
Brand
Finnish Glasshouse Growers' Association
Agency
SEK Helsinki
Country
Finland
Throwing in a towel
Brand
IKEA
Agency
Hope & Glory London
Country
United Kingdom
Give your wardrobe a new dimension
Brand
Aupark Shopping Center Bratislava
Agency
Seesame Bratislava
Country
United Kingdom
Finland's energy-wisest school
Brand
Caverion
Agency
Kurio Helsinki
Country
Finland
Using data to inform digital strategy
Brand
Plastics Europe
Agency
SEC Newgate London
Country
Europe
#ReadyFor20mph
Brand
Welsh Government
Agency
Lynn Cardiff
Country
United Kingdom
15th annual Arab youth survey – living a new reality
Brand
ASDA’A BCW
Agency
In house
Country
Middle East & North Africa
Mastering earned and influencer measurement
Brand
Danone UK&I
Agency
Ketchum London
Country
United Kingdom
The next chapter
Brand
Abbott
Agency
Weber Shandwick Geneva
Country
India / Greater China
Vaginas uncensored
Brand
Bodyform
Agency
Tangerine Communications Manchester
Country
United Kingdom
Braille bricks
Brand
LEGO
Agency
Golin London
Country
Global
Bringing down the walls: How a fenced-in company opens up to society
Brand
Charles River Laboratories
Agency
Omnicom PR Group Amsterdam
Country
Netherlands
Making Quantexa the New King of AI
Brand
Quantexa
Agency
Fight or Flight London
Country
United Kingdom
Sounds of the underground
Brand
Merseyrail and Supplies for Ukraine
Agency
Ketchum London
Country
United Kingdom
Hot Motor Bottles
Brand
Dacia
Agency
Hope & Glory London
Country
United Kingdom
Our lives are at stake – creating safer Slovakia for LGBTI people
Brand
Iniciatíva Inakosť
Agency
Seesame Bratislava
Country
Slovak Republic
Embracing diversity
Brand
Ketchum Germany
Agency
Ketchum Düsseldorf
Country
Germany
Got. Got. Need!
Brand
Action Global Communications
Agency
In house
Country
United Arab Emirates
Civic courage – light in the darkness
Brand
The Royal House of Romania
Agency
BDR Associates Bucharest
Country
Romania
Building the UP international brand
Brand
United Partners
Agency
In house
Country
Spain
The UnSustainability Report
Brand
Deloitte
Agency
Geelmuyden Kiese Oslo
Country
Europe
A new era of talkabilty
Brand
Razor PR
Agency
M&C Saatchi Johannesburg
Country
South Africa
How to build a love brand in the banking market
Brand
VeloBank
Agency
In-house
Country
Poland
#nohate
Brand
TrollWall
Agency
Seesame Bratislava
Country
Slovak Republic